The Swedish native’s design has been described as minimal with soft and friendly shapes. At an early age Jonas was introduced to design through an interest in graphics, print and typography and perhaps this has influenced today’s work with simplistic and clear, but expressive design language.
Today the studio’s design collaborations include Danish companies such as Menu, Normann Copenhagen, Paper Collective and most recently Wendelbo, but also Tacchini in Italy, Ercol and Allermuir in United Kingdom, Design Within Reach in North America and Ago Lighting in South Korea, to name a few.
Jonas Wagell is trained in graphics, marketing and communication, furniture design and interior architecture at schools including Konstfack University College of Arts and Crafts and Berghs School of Communication in Stockholm, as well as Parsons School of Design in New York City. Wagell has a former career in strategic project management and communication.
Although the studio’s focus today is primarily on design rather than architecture, the passion remains multi-disciplinary and the approach diverse – from furniture and lighting to tableware and consumer accessories – as well as the occasional artwork.