Jonas Wagell ✕ MENU
MENU is a family-run company. They’ve been entrepreneurial since the get-go when the founders acquired a steel factory in rural Denmark in 1978 and started to produce high-quality kitchen and silverware. Now, the MENU family has grown, as have the collections, to include new faces, designers and friends from around the world.
In late 2012, Copenhagen based design studio Norm Architects, long-time collaborator with MENU, was appointed the role of creative directors to re-energize the brand and to lead the way into a new era. As one of the first new designers to reach out to, Jonas Wagell was invited in February 2013 to discuss opportunities. The first product to come out of the new collaboration was the JWDA Table Lamp Concrete which have been named a modern day classic, with thousands of lamps sold world-wide each year since the release in 2014.
Since the start the collaboration has generated new products and extensions to MENU's collection on an regular basis.
Jonas Wagell Design & Architecture / JWDA
Swedish architect and designer Jonas Wagell is widely revered for his modern product and furniture design comprising soft, minimalist shapes with a welcoming expression. The Stockholm-based studio’s award-winning work combines graphic simplicity and playfulness to create pieces that typify modern-day life.
Words by Rachel Morgan for Menu A/S
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