Late in 2019 Jonas Wagell was approached by the Danish furniture maker Wendelbo with a request for collaboration. Wendelbo is a family-run business which spans three generations and has its own factory specialized in upholstered furniture. Starting from 2020 the company is merging its two excisting brands Wendelbo Furniture and Won into one cohesive identity and collection.
For the new re-created brand – simply called Wendelbo – to be launched in January 2020, the studio was asked to create a sofa concept bridging between consumer and contract market.
Our strive and focus has been to create a sofa collection with timeless aesthetic and luxurious dimensions. Wendelbo’s expertise in upholstery and textile craftsmanship has been utilized with distinguishing features and upholstery details. Furthermore, a holistic and modular thinking in terms of manufacture has allowed the range to include many models and sizes, ranging from arm chair to corner sofa.
We love free-standing furniture! Therefore, special attention has been paid to the rear side of the sofa. Upholstered panels cover sides and back and create a carefully tailored aesthetic. These well-crafted elements provide a distinguishing feature, while the overall concept maintains humble and inclusive. We wanted to create a sofa that speaks with confidence, rather than loudly.